Privacy Policy

Updated: January 17, 2022

Aurora Insight Inc. (“Aurora Insight,” “us”, “we”, or “our”) operates (the “Site”). This page informs you of our policies regarding the collection, use and disclosure of Personal Information (defined below) we receive from users of the Site. Aurora Insight respects concerns about privacy and value of our relationship with our users and customers. Please read this Privacy Policy carefully, because by using the Site, users are acknowledging that they understand and agree to the terms of this Privacy Policy. If you have a disability, you may access this Privacy Policy in an alternative format by contacting  

By using the Site, you agree to the collection and use of information in accordance with this policy. 

Information Collection Through Our Site 

Users who reside outside of the United States should note that their information may be transferred to, stored, and processed in the United States.  In certain circumstances, foreign courts, law enforcement agencies or regulatory agencies may be entitled to access personal information without notice. By submitting Personal Information (as defined below), users agree to this transfer, storing or processing of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to, those in the country where a user resides and/or is a citizen. You hereby consent to the transfer of your data to the U.S. pursuant to (i) a data processing agreement incorporating standard data protection clauses promulgated by the European Commission, (ii) binding corporate rules for data protection that align with the GDPR’s requirements, or (iii) adherence to an industry- or technology-specific approved code of conduct blessed by the European Commission.

Category of Personal Data

Examples of Personal Data We Collect

Categories of Third Parties with Whom We Share this Personal Data

Profile or Contact Data

  • First and last name

  • Email

  • Phone number

  • Service providers for storage of the data (Salesforce, Google Analytics, and Hubspot)

  • Advertising partners

Device/IP Data

  • IP address

  • Device ID

  • Domain server

  • Type of device/operating system/browser used to access the Services

  • Service providers for storage of the data (Salesforce, Google Analytics, and Hubspot)

  • Advertising partners

Web Analytics

  • Web page interactions

  • Referring webpage/source through which you accessed the Services

  • Non-identifiable request IDs

  • Statistics associated with the interaction between device or browser and the Services

  • Service providers

  • Advertising partners

Social Network Data

  • Email

  • Phone number

  • Username

  • IP address

  • Device ID

  • Service providers

  • Advertising partners

Geolocation Data

  • IP address-based location information

  • Service providers

  • Advertising partners

Other Identifying Information that You Voluntarily Choose to Provide

  • Identifying information in emails or letters that you send us

  • Service providers

  • Advertising partners

Personal Information Provided to Us

When signing up to use or receive more information about Aurora Insight’s products and services (the “Services”), Users may be required to provide information that could reasonably be used to contact them, or to identify them personally, or that otherwise relates to them as an individual (collectively, “Personal Information”) Personal Information may include a user’s name, email address, or username and password for an account). 

Information Collected by Automated Means

We may collect and use information about how users use our Site and Services (“Usage Information”) to help us to keep the Site fresh and interesting to our visitors to tailor content to a visitor’s interests. Usage Information does not generally identify specific individuals, but if Aurora Insight associates such information with a specific and identifiable person, Aurora Insight treats such information as Personal Information. 

Device Identifiers

In the course of collecting usage information, Aurora Insight also automatically collects users’ IP address, MAC Address or other unique identifiers (“Device Identifier”) for the computer, mobile device, Wi-Fi card, technology or other device (collectively, “Device”) used to access the Site or Services. A Device Identifier is a number that is automatically assigned to a Device when it is used to access a web site or its servers, and our computers identify the Device by its Device Identifier. When users use the Site, for example, we may view Device Identifiers. 


Citizens and legal permanent residents of the European Economic Area:

Please view our EU cookie policy for full details of the cookies used on our site.

Cookies are data files placed on a Device when it is used to visit the Sites or access the Services (“Cookies”). We may use Cookies to collect and store certain information about Devices or user Accounts. We may use both session Cookies (which expire once a user closes his or her web browser) and persistent Cookies (which stay on a computer until deleted). The types, use and duration of the Cookies are as follows:

Session Cookies

Session Cookies ensure that users are recognized when moving from page to page within the Sites and that any information they have entered is remembered. Users can choose to not accept session Cookies by changing the settings in their browser.

Duration: Session Cookies expire once a user closes his or her web browser.

Persistent Cookies

Persistent Cookies help the Sites remember user’s information and settings when they visit them in the future. This results in faster and more convenient access. 

Features of the Service made possible by persistent Cookies include: authentication, language selection, theme selection, menu preferences, internal site bookmarks or favorites, among others. Cookies may enhance the online experience by saving preferences while users are visiting a particular Site. 

Persistent Cookies also allow us to select which of our advertisements or offers are most likely to appeal to a user and display them while that user is using the Services.

We currently use a third party ad network to serve Cookies.

Duration: Eternal, unless deleted by the user.

If a user would prefer not to accept cookies, most browsers will allow him or her to: (i) change browser settings to notify the user when he or she receives a cookie, which lets them choose whether or not to accept it, (ii) to disable existing cookies; or (iii) to set the browser to automatically reject any cookies. 

Start with these sites to learn more about browser privacy controls: 

Additionally, Firefox and Chrome have extensive repositories of add-ons that can help enhance control over privacy. 

Users can also learn more about Cookies by visiting, which includes additional useful information on Cookies and how to block Cookies using different types of browsers. For more information on advertising using Cookies and how to opt-out of advertising Cookies specifically, please see Advertising; How To Opt-out below. 

Please be aware that if Cookies are disabled or rejected, some features and Services may not work properly because we may not be able to recognize and associate them with a user’s Aurora Insight account. 

Web Beacons

We may also include web beacons (also known as Internet tags, pixel tags, tracking beacons and clear GIFs) with the content and ads that we deliver to users, which we will use to collect information regarding users’ interaction with such content and ads. A web beacon is a transparent graphic image placed on a web page or in an email, which indicates that a page or email has been viewed or that an email has been forwarded.

In addition, a web beacon allows third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by third parties. A web beacon may also tell the browser to get content from another server.

How We Use the Information Collected

We use information we collect about and from users for a variety of business purposes, including, for example, to: provide the Services, to provide users information about our Services respond to requests that users make, improve the Services and offer additional services, and to better tailor content, advertisements, offers and the features, performance, and support of the Services; and for purposes disclosed at the time a user provides Personal Information or otherwise with the user’s consent. We may use transcripts of user e-mail conversations with our customer service agents for support, training, and improvements to our Services. If a user provides feedback to us, we may use and disclose such feedback for any purpose, provided we do not associate such feedback with the user’s Personal Information.

We may use Personal Information to send electronic newsletters or promotional emails, unless the user has requested not to receive such promotional communications from us or doing so would be prohibited by applicable law. Also, we may receive a confirmation when a user opens an email from us. This confirmation helps us make our communications more interesting and improve our Services.  Users can opt-out of receiving further promotional messages from us by following the unsubscribe instructions provided in the promotional email they receive or by contacting us directly at We may use Personal Information to send Service-related communications, for which users may opt-out if they terminate their Account.

Information We Share

Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent, or share Personal Information with third parties, unless the user authorizes us to do so. In addition, we may share information as disclosed at or before the time the user provides the information, as set forth in this Privacy Policy and in the following circumstances: 

Third Parties Providing Services on Our Behalf

In order to provide the Services, carry out requests, to make various features, services and materials available through the Site or Services, and to respond to inquiries, we may share Personal Information or Usage Information, including Device Identifiers, with third parties that perform functions on our behalf (or on behalf of our partners), such as: (a) companies or individuals that: host or operate our Site; analyze data; provide customer service; manage payments; (b) advertisers; and (c) sponsors or other third parties that participate in or administer our promotions or provide marketing or promotional assistance. Unless we expressly state otherwise, such third parties do not have any right to use the Personal Information or Usage Information we share with them beyond what is necessary to assist us.

Agreement to Have Personal Information Shared

While using the Services, users may have the opportunity to opt-in to receive information and/or marketing offers from someone else or to otherwise consent to the sharing of information with a third party while using the Services. If a user agrees to have his or her Personal Information shared, such Personal Information will be disclosed to the third party and will be subject to the privacy policy and business practices of that third party.  We have no control over the policies and practices of third-party websites or businesses as to privacy or anything else, so if a user chooses to take part in any transaction or service relating to an affiliated website or business, such user should review all such business’ or websites’ policies.


To facilitate our marketing and communications efforts, we may share some or all Personal Information with our Affiliates (“Affiliates” are parent companies, subsidiaries, joint ventures, or other companies under a common control), in which case we will require our Affiliates to honor this Privacy Policy.

Business Transfers

If our company or our assets related to this Privacy Policy are acquired by another company, Personal Information, Usage Information, and any other information that we have collected about users of the Site or Services, may be disclosed to that company as part of the due diligence process and will be transferred to that company as one of the transferred assets. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such information may be considered an asset of ours and as such may be sold or transferred to third parties.

Law Enforcement Compliance

We may be required by law, or by law enforcement officers acting under the color of law, to record some or all of the communications on or through the Site or Services. We may, and users hereby authorize us to, disclose Personal Information and other information including user communications through the Site or Services, if required by applicable law or by law enforcement officers acting under the color of applicable law, or if we believe in good faith that such disclosure is necessary to: (a) comply with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect or defend the rights, property, or safety of Aurora Insight, its employees, users, or third parties (especially in emergency situations).

Information We Receive from Third Parties

Aurora Insight may receive information about users from third parties. For example, if a user is on another website and opts-in to receive information from Aurora Insight, that website may forward to us the user’s email address and other information so that we may contact the user as requested. Users may also choose to participate in a third party application or feature (such as one of our Facebook or Twitter applications or a similar application or feature on a third party web site) through which users allow us to collect and share (or the third party to collect and share) information from such third party application, including Personal Information. In addition, we may receive information about a user if other users of a third party website give us access to their profiles and the user is one of their “connections” or information the user is otherwise accessible through his or her connections” web page, profile page, or similar page on a social networking or other third party website or interactive service.

We may also supplement the information we collect through the Services with other information from third parties in order to enhance our ability to provide service, tailor our content, and to offer opportunities to purchase products or services that we believe may be of interest.  We may combine the information we receive from these third parties with information we collect through the Services. In those cases, we will apply this Privacy Policy to any Personal Information received, unless we have disclosed otherwise.

We may match the information we receive about users from third parties with the information we collect ourselves to enhance the experience with the Services and to select which of our advertisements or offers are most likely to appeal to a user and display them while that user is utilizing the Services.

Purposes for the Processing of Personal Data; Legal Basis 

We process your Personal Data on the following legal bases, and for the following purposes:

  • For entering into and performing the contract between you and Aurora Insight (to provide the Services and process payment information)
  • For our legitimate business interests (to provide the Services to you, respond to requests that you make, improve the Services, and better tailor content, advertisements, offers and the features, performance and support of the Services)
  • As regards to the use of cookies and other similar technologies, based on your consent and/or opt-out mechanisms
  • For purposes disclosed at the time you provide your Personal Data or otherwise with your consent
  • To comply with our legal obligations

We do not use your Personal Data for any automated decision making covered by Articles 22(1) and (4) of Regulation (EU) 2016/679.  

Aurora Insight may retain your Personal Data both during and after the time you are our customer, but we won’t keep it longer than needed. The amount of time we keep it depends on the type of Personal Data and the purpose of processing. For example, we may need it for regulatory compliance, to maintain our internal financial or transactional records, to communicate with you about our relationship, or in cooperation with law enforcement agency requests. 

Access and Choices 

We offer choices regarding the collection, use, and sharing of Personal Information. For example, if an individual  receives promotional emails from us, he or she may indicate a preference to stop receiving further promotional communications from us and will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the promotional email received or by contacting us directly at or by accessing our email preference page. Aurora Insight does not charge for this opt-out service, and the opt-out request will be processed within 30 days of the date on which we receive it. Regardless of the indicated email preferences, we may send administrative emails regarding the Services, including, for example, purchase confirmation, account creation confirmation, and notices of updates to our Privacy Policy.

To verify, correct or update any of the Personal Information provided to us, edit it in the Account page or by contacting us at the above email address. Please note that unless stated otherwise, we may send any corrected or updated Personal Information to every organization to which the relevant Personal Information has been disclosed in accordance with this Privacy Policy.  In accordance with our routine record keeping, we may delete certain records that contain Personal Information submitted through the Services.  Please note that we may be required (by applicable law or otherwise) to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with the deletion request only after we have fulfilled such requirements). Be aware that it is not always possible to completely remove or delete all information from our databases without some residual data remaining in our archives because of backups and other reasons.

Right to Withdraw Consent

To the extent you have provided consent for certain personal data processing activities, you may withdraw such consent at any time using the options available within this notice.

If you are a resident of the European Union (“EU”), United Kingdom, Lichtenstein Norway or Iceland, you may have additional rights under the EU General Data Protection Regulation (the “GDPR”) with respect to your Personal Information. 

These include:

  • the right to access a copy of the personal information we hold about you;
  • the right to correction of inaccurate personal information we hold about you;
  • the right to restrict our use of your personal information;
  • the right to be forgotten;
  • the right of data portability; and
  • the right to object to our use of your personal information. 

If you are seeking to exercise any of these rights, please contact us using the details in the “Contact Us” section below. Please note that we will need to verify your identity before we can fulfil any of your rights under data protection law. This helps us to protect the personal information belonging to our customer against fraudulent requests. 

Online Advertising; How to Opt-out

Aurora Insight may use third party analytics vendors to evaluate and provide us with information about the use of the Services and viewing of our content. We do not share Personal Information with these third parties, but ad network providers, the advertisers, the sponsors, and/or analytics service providers may set and access their own Cookies, pixel tags and similar technologies on Devices and they may otherwise collect or have access to information about users, including Usage Information, which they may collect over time and across different websites following a users’ visit to our services.  We and our network advertisers may target advertisements for products and services in which users might be interested based on their use of the Services, visits to the Site and other websites. We may use a variety of companies to serve advertisements.

We do not currently respond to web browser “do not track” signals or other mechanisms that provide a method to opt out of the collection of information across the networks of websites and online services in which we participate. If we do so in the future, we will describe how we do so in this Privacy Policy.  Visit the following website,, for more information on this developing area.

If a user prefers to not receive targeted advertising, he or she can opt-out of some network advertising programs that use their information. To do so, please visit the Digital Advertising Alliance (DAA) Opt-Out Page: Please note that even if a user chooses to remove information (opt-out), the user will still see advertisements while browsing online. Additionally, many network advertising programs allow users to view and manage the interest categories they have compiled from online browsing activities. These interest categories help determine the types of targeted advertisements that will be delivered. The DAA Opt-Out Page provides a tool that identifies its member companies that have Cookies on a browser and provides links to those companies.

Links to Other Sites 

Our provision of links to other websites or locations is for convenience and does not signify our endorsement of such other websites or location or its contents.  We have no control over, do not review and cannot be responsible for these outside websites or their content. These other websites may send their own Cookies to a Device, may independently collect data or solicit Personal Information and may or may not have their own privacy policies.  Please be aware that the terms of our Privacy Policy do not apply to these outside websites. Users should independently assess the authenticity of any website which appears to be or claims that it is one of our Sites (including those linked to through an email or social networking page).

How We Protect Personal Information

The connection through which users access many of the Services is an SSL-encrypted link. However, if a user has VPN, Aurora Insight recommends using that channel for greater security. SSL-encrypted websites or pages, typically indicated by “https” in the address field and a “lock” icon, can also generally be accessed through the Aurora Insight Services. Users should be aware, however, that data packets from un-encrypted Wi-Fi connections can be captured by technically advanced means when they are transmitted between a user’s Device and the Wi-Fi access point. Users should therefore take precautions to lower their security risks.

Aurora Insight recommends that users follow good security practices, such as ensuring that file-sharing is not enabled while accessing the Internet from an un-encrypted public network and that laptops have firewall and other protection against malware. Aurora Insight recommends that sensitive or private information should not be accessed via or transmitted over an unencrypted connection. While Aurora Insight takes steps to provide reasonable security for Personal Information, and employs physical, technical, and administrative safeguards to protect such information, we cannot ensure or warrant the security of any information transmitted to us, users utilize the Services and provide us with information at their own risk.


We do not intentionally gather Personal Information about Users who are under the age of 16.  If we become aware that we have unknowingly collected Personal Information from a child under the age of 16, we will make reasonable efforts to delete such information from our records.

California Residents

Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to contact us to access a copy of the personal information we hold about you, request their information be deleted, prevent disclosure of Personal Information to third parties for such third parties’ direct marketing purposes; in order to submit such a request, please contact us.

Updates to Our Privacy Policy 

This Privacy Policy and other information on the Sites may be updated periodically and without prior notice to users, and any changes will be effective immediately upon the posting of the revised Privacy Policy on the Sites. However, we will use a user’s Personal Information in a manner consistent with the Privacy Policy in effect at the time the user submitted the information. We will post a prominent notice on the Sites to notify users of any significant changes to our Privacy Policy and indicate at the top of the notice when it was most recently updated.  If you use the Site or Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes.

How to Contact Us

For any questions or concerns regarding this Privacy Policy, please contact us at